Kraft Peanut Butter Sets Out to Make Peanut Allergy Medication Cost Peanuts – Canada NewsWire

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Kraft Peanut Butter Sets Out to Make Peanut Allergy Medication Cost Peanuts – Canada NewsWire

“I’ve relied on my allergy medicine To maintain me protected my complete life, many might not know this, however You’d like A quantity of injection pen – They typically expire Yearly – so I On A daily basis Guarantee I’ve a quantity of on me Always. It is actually a lifeline for me and hundreds of hundreds of Canadians,” said Alex Lafrenière. “I am proud to be An factor of the advertising campaign this yr, and as somebody who lives with a peanut allergy, I am grateful that Kraft Peanut Butter is supporting the meals allergy group with such An important set off.”

It is estimated that Greater than 2.6 million Canadians are Weak to a extreme allergic response and require life-saving medicine. When it Includes prime meals allergens in Canada, peanuts are extreme on the itemizing. The one remedy for anaphylaxis is epinephrine injection pens, which value almost 25 occasions Greater than what it’s defending in the direction of, Similar to peanut howeverter. Whereas safety varies from province-to-province, out-of-pocket prices rely closely on income diploma And particular personal insurance coverage And a lot of Canadians are on the hook For his or her life-saving medicine Yearly.

“We’re Enthusiastic about nourishing Canadians And since the market chief Inside the peanut howeverter class, are deeply related to the meals allergy set off.” says Daniel Gotlib, Affiliate Director, Mannequin Constructing & Innovation, Kraft Heinz Agency. “By way of Protection for Peanuts, the hope is to Clarify allergy medicine safety gaps in Canada and assist offset The prices of life-saving medicine to drive significant change.”  

Starting November Twenty second, Canadians with Decrease than 100% safety can go to Kraft Peanut Butter’s Protection For Peanuts Fund at and submit their receipts to be reimbursed For his or her out-of-pocket funds, making their allergy medicine value No Greater than a jar of peanut howeverter.

All Canadians can joInside the movement and contrihowevere to lasting change for these with meals allergic reactions By way of the use of #ProtectionforPeanuts on social media To assist enhance consciousness and drive dialog Throughout the extreme value of life-saving epinephrine auto-injectors.

About Kraft Heinz Canada

Kraft Heinz Canada is the nation’s largest meals and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides Top extreme quality, good type and vitamin for all consuming occasions whether or not at house, in eating places or on the go. Kraft Heinz Canada merchandise are Current in further than 97 per cent of Canadian households. The company’s iconic manufacturers embrace Kraft Peanut Butter, KD, Classico. Kraft Heinz Canada Is Devoted to the sustainable well being of our people, our planet and our Agency. For extra information, please go to

Supply Kraft Heinz Canada

For further information: Emily Kett, [e-mail protected]



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